Straight answers about direct bookings, and about us.

BlueFunnel Systems is a done-for-you direct booking system for independent hotels in the Philippines. It gives your hotel its own website with a booking system built in, set up and supported for you, so you take more bookings directly and keep more of every peso. It is a product of Designblue Manila, a Philippine web agency.

BFS Hotelier is BlueFunnel's first product, built specifically for small and mid-size hotels and resorts in the Philippines. It bundles a hotel website, a booking and management system, online payments, and optional marketing into one package at one clear price. It is made for owners who want more direct bookings without the technical work.

Guests choose their dates and room on your website, pay online, and the booking lands in your dashboard straight away, with an automatic confirmation sent to the guest. You see every reservation, room status, and payment in one place, from your phone. There is no OTA in the middle, so the full payment comes to you. See the full system on the Your System page.

Yes. When your website is finished, it is yours to keep: the site, the domain, and your guest data, code and all. It is an asset you own, not software you rent by the month. If you ever move on, your website and your guest list go with you.

Yes. Your booking system accepts GCash, major credit and debit cards, and bank transfer through PayMongo. Filipino guests can pay whichever way they prefer, which means fewer abandoned bookings and more confirmed reservations.

Yes. The whole system is built to run from your phone: check bookings, see revenue, update rates, and manage rooms from anywhere. There is no laptop needed and nothing to install. Open your dashboard at the front desk, at home, or while you are travelling.

Yes. You can change your headline, swap photos, update room details, post a promo, or publish a blog yourself, all from the same dashboard you use for bookings. Every page is editable, so you never wait on a developer or pay for a small change.

Yes, with the Care Plan. Your website gets a guest-facing AI chatbot that answers questions and checks availability 24 hours a day, plus an admin assistant inside your dashboard that helps you run the system. Both understand English and Tagalog.

You own your website for a one-time build fee, starting at ₱120,000 for a boutique hotel of up to 20 rooms, and ₱180,000 for a hotel of 21 to 50 rooms. Larger hotels get a custom quote. The optional monthly Care Plan, from ₱8,500 a month, keeps everything running with hosting, AI, OTA sync, and support. Full details are on the pricing page.

The one-time build fee makes the website yours: it covers designing and building your site, the booking system, payments, and getting everything live. The monthly Care Plan is optional and keeps it running: managed hosting, the AI chatbots, automatic OTA sync, live reporting, and ongoing support. You own the site either way, the Care Plan is what keeps it running and connected.

No. The one-time build fee and the monthly Care Plan are the main costs, and both are shown up front. The only outside costs are your domain, typically ₱500 to ₱1,500 a year, and the standard payment fees charged by GCash and the card processors, not by us. Social media content is a separate optional add-on if you want it.

No. You own your website, so it is yours to keep no matter what. The Care Plan runs monthly after a short initial period to get you set up and stable, and you can cancel with 30 days' notice. If you ever stop, your website and your bookings keep working.

Your website and all your data stay yours. Stopping the Care Plan only switches off the parts that run on our systems: the AI, OTA sync, live reporting, and managed hosting. You can keep the site live and safe on a minimal hosting-only plan, or move it to your own hosting, and we help you do that.

Usually 30 days or less, once we have your photos, content, and approvals. We do the building, your part is to review and approve as we go. Most owners are live and taking direct bookings within a month of signing up.

Mainly your photos, your branding if you have it, and your room and rate details. If you do not have professional assets yet, we guide you on exactly what we need and help fill the gaps. After that, we handle the technical work and check in for your approvals.

You get a Filipino support team reachable on Messenger and Viber during business hours, with no ticket systems and no long waits. With the Care Plan we also host, monitor, and look after the technical side for you, so if something needs fixing, we handle it on our end.

We work with independent hotels and resorts across the Philippines. We started in Siargao, where the OTA-commission problem is sharpest, but the system works for any Philippine hotel, from island resorts to city and provincial hotels. Everything is built and supported locally.

Yes. BlueFunnel Systems is a registered Philippine company, DTI and BIR registered, and a product of Designblue Manila. We are based in Salcedo Village, Makati City, and we build and support everything here in the Philippines.

BlueFunnel Systems was cofounded by Philip, who is Managing Director of Designblue, and Arlyn, who leads strategy and operations. You work with a small, named Filipino team, backed by the wider Designblue team of designers, developers, and support specialists.

Your website is designed and built by the Designblue team, the agency behind BlueFunnel, which has been building websites for Philippine companies since 2007. You get experienced designers and developers building your site around your brand, with 19 years of agency work behind them.